Principles of Communication

The essential principles to communication are knowing your audience, the purpose you chose communicate and the topic of which you are communicating and the topic from which you are communicating your knowledge.  When someone is conveying information then they are not just trying to convey their opinion they are conveying their understanding of the view the person is receiving the information.  If understanding where and how a person views the intake of information then the person will have a better understanding of how to communicate information. 

                Setting goals is important and the same thing as picking the proper topic to communicate information.  Being able to center in on a specific topic will allow you to have more effective communication.  I believe that if a person is able to set and keep the topic of the conversation then the conversing will be in their control unless they lose sight of the topic. 

                Being able to see and understand a person point of view is great when communicating because it allows you to streamline your information.  Being able to streamline your information is not to make it be perceived any different but it is so that the information can be comfortable to receive.  Being able to streamline the bridging of the differences in your topic and the point of view from which the receiver is taking in the information is critical.  You can successfully achieve intercultural communication even though the four elements are so general and wide is the spectrum of understanding.   They don't say much about how to communicate with persons from other cultures (Hahn, 2005).

                Since I work in the banking industry I have applied these principles of communication to the way I interact with my coworkers, but with the consumer of which I sale.  I have found that the topic of which I will approach the consumer for a sale does not matter.  The only that matters to the consumer is being able to relate the topic of my sale to the understanding that they perceive.  I have been laughed at in a good way by my coworkers for always finding something that I can attach my topic of sale to in the consumers life.  I will always talk to the customer before I start in on a sale to find out if I have to pass on this sale and just take a no before I can really dive in and streamline them to the bridge of a sale.  I have always found that people love to laugh; if they are not laughing then they are usually stuck up and tight with more than just their money.    The principles of communication are necessary to the process of emotional experience: Emotions evolved as communicative actions, emotional expression is shaped through socialization processes, the primary elicitor of most emotion is interpersonal communication, schemata affect how and when emotions are communicated, an inherent feature of emotional experience is emotional expression, and emotion generates other emotions and interaction chains(Principles, 1998).

References

Hahn. Martin. (2005, December 30). Ten Commandments of Intercultural Communication. Ezine @rticles. Retrieved from http://ezinearticles.com/?Ten-Commandments-of-Intercultural-Communication&id=120247

Principles of communication and emotion in social interaction. Andersen, Peter A.; Guerrero, Laura K. Andersen, Peter A. (Ed); Guerrero, Laura K. (Ed), (1998). Handbook of communication and emotion: Research, theory, applications, and contexts., (pp. 49-96). San Diego, CA, US: Academic Press, xxxii, 590 pp.